Sustainability is the avoidance of the depletion of natural resources in order to maintain an ecological balance.

For us at 4 Loving People, Sustainability starts here.

Mongolia is one of the largest producers of fine cashmere in the world, where Nomadic Culture is part of life rooted in tradition. Families of herders move each season to reduce the environmental impact of pasture, to sustain the open vast grasslands and livestock for the herds.

We also maintain the organic chain by only using environmentally sustainable techniques for gathering and processing and with that in mind, hand selected socially responsible factories to produce our garments with the heaviest emphasis on quality and tradition.