Our Story

Nested in the steppes of Mongolia, the Zalaa Jinst White Goats roam their lands. Under the care of Nomadic herders with deeply rooted ancient traditions, the cashmere is hand combed and the journey of 4LP's brand begins.

Amongst its vast open lands, Mongolia provides the most nourishing native grasses. The deeply respected animals rejoice freely in the scenic views of the towering, snowy, windblown peaks and the infinite expanse of the Gobi Desert.

The land, as fierce as it is beautiful, experiences temperatures ranging from chills of -50 C to the relentless heat of 40 C. The Nature's rhythm of harsh weather and high altitude result in the finest cashmere coat produced by the Zalaa Jinst White Goat - A Cashmere and landscape you simply won't find anywhere else in the World.

We actively maintain the organic chain by only using environmentally sustainable techniques for gathering and processing. Cultivated in socially responsible hand-selected factories, the delicate fiber is worked with the heaviest emphasis on quality and tradition.

Our passion for extraordinary quality, ancient tradition, and responsible technique is felt with each wear of 4LP's Cashmere. We look forward to sharing our story with you.